A commercial photographer should never forget that models are human beings too and it is very natural if they can not react in the desired way at some point of time. But does that mean your work should suffer? Certainly not! Your clients would not listen to any excuses, they will simply not adjust themselves as per the mood swings of the models.

There is big money involved in each project and each campaign. Another critical factor with each project is time. Both time and money is precious, especially in case of commercial campaigns. At this time, if you or your favourite model is not ready for the work, your clients would certainly not entertain that. And the worst is that they may give the project to another commercial photographer.

But you don't want that. Therefore, it is very important for you to create a balance between both what your clients want and what your model can deliver. When you are working with a model, especially if he is working with you for the first time, you have to ensure that there is free and smooth communication between the two of you. You have to make those extra efforts to build a good rapport with the model, so that he is more open and free with you.

When there is more freedom, the expressions come better. And every tiny difference in the expressions, matters a lot and makes big difference. With professional models, you don't have to make much of an effort, they are trained and experienced to mould themselves into any situation and with any kind of commercial photographer. However with the newcomers, you really have to go out of your way to help the model feel easy and free. For that fresh face in your campaign, you really have to invest prior to the shoot. And post shoot, what you have is worth every effort you make towards the perfect expression.