The most important step after publishing an ad for an advertising agency is to monitor effects of the ad on observers. Keeping track of an ad is most vital for several reasons. By monitoring ads, advertisers can actually fathom benefits of using a certain ad, how much clicks that ad has potential to bring in, what type of prospects find that ad catchy, what their prospects want from their products or services, what kind of promotional offers attract prospects, what and how frequently changes should be made on ads and many more facts.

It is the capability of advertising company to measure effectiveness of ad that gives small business abundant scope to develop. Previously, there were several advertising companies that had not provided ad monitoring services including tracing and assessing clinks, rate of conversions, views of customers on ads etc., and would leave their advertisers in the dark about the performance of ad services provided. Fortunately, today advertising company UK, USA, INDIA, Australia are endowing their clients with ad monitoring facility that actually completes jobs of an advertising agency.

Advertising company uses following programs to check regular functioning of an ad -

1.Ad agencies often take account of redirects or link to attribute special links of various websites where the ads have been published.
2.An advertising company uses log files of a web site when it uses redirects to know how many people have redirected from the publishers' site to advertisers' site through clicking on ad.
3.A low technical strategy is to use a referral box in ecommerce site. Simply ask the customers visiting the site to write feedbacks before placing a purchase order. You may also install a drop down menu to enable them choose a site from the list that publishes your ad. You may use a text box instead of drop down menu to type their feedbacks. By the number and content of posted feedbacks, number of participation and expectations of customers can be assessed.

These options help an advertising company figure out the impression to click ratio. This ratio is quite difficult to trace, therefore, a referral box when accompanied by a drop down menu or text boxes proves to be beneficial in this regard. If the ratio is low, that means the ad is incapable of attracting prospective market.