If your new to online marketing chances are you are probably wondering what is a lead capture page, and why do you hear so many people talking about them. Well you are in luck, because today I would like to explain to you what a lead capture page is and why it is so important to have one.

Lead capture page A lead capture page is designed to tease someone and only show important facts and leaving the reading wanting to find out more information. This is when the person reading the lead capture page can then enter in his or her name and email address into the small form on the page.

Once the person enters his or her name and email address into the form you now have what is called a lead. This person has taken the time to view your lead page and is interested in learning more.

Lead capture pages can come in all sizes and shapes, but the best performing lead pages are the ones that are short and get right to the point. Most people will only stay on a website for a few seconds so its important your page jumps out and makes the person reading it request more information.

So why is it so important to use a lead capture page?

I am sure by now you heard that the money is in the list, and people are not lying when they say that. You must build an email list if you wish to make a good deal of money online.

The quickest and easiest way to do this is to build a lead capture page and have people enter in their name and email address requesting more information. This works, because those who fill out your lead page form are called targeted leads, and have a very good chance of joining or buying something from you.

One other important thing you will need to go along with your lead capture page is called an auto responder. This will allow you to easily follow up with the people who fill out their names and emails on your lead page.

Aweber.com is a company that has been around for years, and offers great support and video tutorials that walk you through the setup process. They are extremely user friendly and have a great support staffing you can call if you need help.

So now the next time you hear someone talking about lead capture pages, and why they are so good you will know exactly what they are talking about. Remember the money is in the list!